Tasmac Records ₹441 Crore Liquor Sales In Tamil Nadu During Deepavali

The Tamil Nadu State Marketing Corporation recorded liquor sales worth <b>₹441.38 crore</b> during the Deepavali festival. According to sources, sales reached <b>₹234.75 crore</b> on the eve of the festival and stood at <b>₹206.63 crore</b> on the day of Deepavali. Chennai recorded sales of ₹95.85 crore, while the Tiruchi zone clocked ₹98.97 crore and Madurai reached ₹88.38 crore. Salem reported sales of ₹87.52 crore and Coimbatore recorded ₹70.66 crore during the festive period. Market observers note that sales dipped marginally this year due to machine issues and the buy-back scheme. Meanwhile, officials plan to introduce POS enhancements to address these technical glitches and streamline future transactions.