The Madras High Court ruled that hungry consumers will struggle to distinguish the confectionery brand <b>Sangeetha</b> from the newcomer <b>Sangetha</b> in a trademark dispute. The judgment underscores a system where legal battles over branding consume court time, while shoppers face confusion. It also shows the court’s reliance on quotes – poetess Avvaiyar’s “Pasi Vandhal Pathum Paranthu Pogum” and the idiom “P… Kanna Kattuthu” – to dramatise a commercial spat. Consumers may end up paying more for identical sweets, as brand wars distract from real consumer protection.
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