Festive Season Economic Boost: Online Sales Expected To Reach 16 Billion Dollars

Diwali celebrations across the world's most populous country are transforming markets with marigold garlands, jewel-toned silks, and traditional sweets as families travel to celebrate together. The festival falls on <b>Nov. 8</b> this year and celebrates the triumph of light over darkness and good over evil across various regions. The festivities represent massive business opportunities with retail markets bustling with activity and homes decorated with lights and earthen oil lamps. According to officials and industry reports, online sales during the run-up to the celebrations are expected to rise about 25% to reach as much as <b>$16 billion</b> this year. The massive surge in festive commerce highlights how quick commerce and digital platforms are expanding rapidly during the peak shopping season.