EU to introduce rules against addictive app features

The European Union will unveil new regulations aimed at curbing influencer marketing and banning deceptive online features. These rules will empower users to disable 'addictive' app features, addressing concerns over harmful digital practices. The proposed 'Digital Fairness Act' will allow the EU to impose fines of up to six percent of a company's annual turnover for significant violations. Current data indicates that problematic digital practices cost European consumers approximately 10.3 billion euros annually. Key measures include banning 'dark patterns' that mislead users, requiring clear labeling for influencer promotions, and restricting in-game purchases for minors. These updates aim to enhance consumer protection in the digital landscape.